SEO AEO GEO Security

Know exactly where your site stands.

A free site audit across SEO, AI search, and security, with findings in about 30 seconds. If you want the work done, book a call with me.

The scan is free and needs no account or credit card. You can download the full report when it finishes.
CISSP-informed
MITRE ATT&CK-aligned
GEO scored
57 sites audited
Example audit results
60/ 100
Visibility Score
3 critical issues reducing your AI search presence and leaving security headers unpatched. Here is where to start.
SEO
80
/ 100
Missing: Schema markup on 4 pages
AI Search
50
/ 100
Missing: FAQ schema, AI crawlers blocked
Security
30
/ 100
Critical: CSP + HSTS missing
MITRE ATT&CK
57
Sites audited
4
Scoring categories
$0
Always free
Why GEO matters

Your customers are now searching with AI. Is your site showing up?

People now ask ChatGPT, Gemini, Claude, and Perplexity the questions they used to type into Google. GEO, Generative Engine Optimization, is the work of getting your site cited in those answers.

Most audit tools do not score for GEO. Canopy Guard does, because a site can rank well on Google and still be missing from AI answers.

Canopy Guard is one of the few free tools that scores your site for GEO, AEO, SEO, and security in a single audit, so you can see all four before you spend a dollar.
Traditional SEO
How Google and Bing find and rank your pages. Canopy Guard scores the technical and content signals behind it.
AEO
Answer Engine Optimization. Are you structured to answer direct questions for voice search, featured snippets, and AI answer boxes?
GEO: AI assistants
Generative Engine Optimization. Are ChatGPT, Gemini, and Perplexity finding and citing your site? Few sites have been checked for this yet.
Security
Security findings mapped to MITRE ATT&CK. Browsers and search engines both treat an insecure site as less trustworthy, so the audit scores security alongside visibility.
How it works

From URL to answers in four steps

There is nothing to set up and no account to create. Paste your domain and see what is holding your site back.

01
Enter your URL
Paste any domain. You do not need a login or a credit card.
02
Get your scores
Your site is scored across SEO, AEO, GEO, and security. Results arrive in about 30 seconds.
03
Download your report
The report lists every finding in priority order, so you know what to fix first.
04
Need the work done?
If you need help fixing what the audit finds, book a call with Adam to talk through next steps.
What we measure

Four categories in one audit

Every audit scores four categories. Together they show where your site is strong and where it is losing you business.

Category 01
SEO
The technical signals that help Google find, crawl, and rank your site. Most small business sites have fixable issues here that cost them traffic.
  • Title tags and meta descriptions
  • Heading structure and hierarchy
  • Schema markup and structured data
  • Canonical and robots directives
  • Open Graph and social signals
Category 02
AEO
Answer Engine Optimization. Is your content structured to answer direct questions? Voice search, AI answer boxes, and featured snippets favor sites built for this.
  • FAQ schema and Q&A structure
  • Direct answer blocks
  • Entity clarity for AI models
  • AI crawler access and llms.txt
  • Structured Q&A content depth
  • AI-generated FAQ schema and meta descriptions when they're missing
OUR EDGE
Category 03
GEO
Generative Engine Optimization. Are ChatGPT, Gemini, Claude, and Perplexity finding and citing your site in their answers? This is the category most audits leave out.
  • AI citation readiness
  • Buyer-intent prompt coverage
  • Extractable tables and answer blocks
  • Entity context and proof signals
  • Freshness signals for AI answers
Category 04
Security
Security findings mapped to MITRE ATT&CK. A security gap puts your site at risk, and it also weakens the trust signals that affect your rankings.
  • HTTPS and valid SSL certificate
  • CSP and HSTS headers
  • Mixed content detection
  • Server header exposure
  • MITRE ATT&CK framework alignment
Definitions

What each score means

Plain definitions of the four scores, written so AI assistants can quote them.

SEO: Search Engine Optimization

SEO is how well search engines like Google can crawl, understand, and rank your website.

Canopy Guard scores your title tags, meta descriptions, heading structure, canonical tags, and schema markup. The other three categories build on it. Most small business sites lose traffic to technical issues here that are simple to fix.

AEO: Answer Engine Optimization

AEO is how well your content is structured to be selected as the direct answer to a question.

It powers voice search, Google AI Overviews, and featured snippets. Canopy Guard checks your FAQ schema, question-and-answer density, and entity clarity. Sites built for AEO get quoted in the answer box, and sites without that structure get skipped.

GEO: Generative Engine Optimization

GEO is how reliably generative AI assistants like ChatGPT, Gemini, and Perplexity can find and cite your site.

It depends on clean content chunking, citation-ready facts, and an llms.txt file. Canopy Guard scores chunking efficiency, citation precision, and AI-crawler access. Few audit tools measure it yet.

Security Posture

Security posture is the set of externally visible protections that signal your site is safe and trustworthy.

Canopy Guard checks HTTPS, security headers, mixed content, and server exposure. Each finding identifies the exposure condition associated with a MITRE ATT&CK technique. Weak security invites attackers, and it also weakens the trust signals that affect your search rankings.

Client results

What happens after the audit

Three client sites, with their scores before and after. Canopy Guard found the gaps, and the work that followed closed them.

Local Services · Electrical
Local Electrician
Houston, TX · Local Search
Local electrician checking increased booking notifications after Canopy Guard SEO and AEO improvements by Adam McClarin CISSP Friendswood Texas
SEO
33→94
AEO
6→91
Security
34→96
"Adam audited my landing page and rebuilt it around the findings. Every score moved into the 90s. My bookings and calls from local search have increased."
SEO + AEO + Security overhaul
Healthcare · Professional Services
Medical Credentials Platform
Online · National Reach
SEO
Low→High
AEO
Low→High
GEO
Low→High
"The week after Adam improved our AEO, SEO, and GEO scores, we received 4 inbound calls from people who said they found us through online search."
AEO + GEO + SEO work
Coaching · Wix Platform
Life Coach
Online Practice
SEO
Poor→Strong
AEO
Poor→Strong
Visibility
Poor→Strong
"Adam used Canopy Guard as the foundation for a full site rebuild. He improved search presence across every category and embedded the findings directly into the site architecture."
Full rebuild · Wix platform
Who built this

Built by one practitioner
with 20 years in the field.

Canopy Guard was built by someone who has spent two decades in cybersecurity, AI engineering, and software development. Every scoring category comes from audits Adam ran by hand for clients.

CISSP
Certified Information Systems Security Professional. One of the most rigorous credentials in cybersecurity. This is where the MITRE ATT&CK security scoring comes from.
Azure AI Engineer
Microsoft certified in designing and implementing AI solutions. That training is behind the GEO and AEO scoring.
Dual MS, Cybersecurity
Graduate-level security training. The depth behind the security score reflects years of academic and applied security work.
20+ Years in Tech
Software development, security services, AI engineering, and product building. Canopy Guard draws on all four.
Adam McClarin CISSP Azure AI Engineer Meraki is Love Soulful Tech home office Friendswood Texas site audit and implementation services
Adam McClarin
Founder, Meraki is Love (Soulful Tech™)
CISSP · Azure AI Engineer · Dual MS Cybersecurity
"I built Canopy Guard because I kept running audits for clients manually and finding the same gaps. The tool exists so you can see what I see, for free. If you need someone to fix it, I am here."
Adam works with small businesses, coaches, service providers, and healthcare platforms to improve their digital visibility and security. He starts every engagement with a Canopy Guard scan, so the first conversation is about what the site shows.
Book a call with Adam
Pricing

The audit is free.
Help is available when you want it.

Run the audit at no cost. If you want the work done, book a call with me.

ALWAYS FREE
Site Audit
$0
No account and no scan limit.
  • Full SEO score with specific findings
  • AEO and GEO readiness scores
  • MITRE ATT&CK-aligned security score
  • Prioritized recommendations
  • Downloadable full report
  • 57 sites already audited
HIRE ADAM
Implementation Services
Custom
Scoped per project, based on what the audit finds.
  • Full SEO and AEO implementation
  • GEO optimization for AI search platforms
  • Security hardening and header setup
  • Schema markup and structured data
  • Content strategy from audit findings
  • Ongoing monitoring and rescans
Book a call
Bring your audit to the call so we can work from what it found.
FAQ

Questions we hear most

Short answers to what people ask before and after a scan.

What is GEO and why does it matter?
GEO stands for Generative Engine Optimization. It is the practice of making your site visible to AI assistants like ChatGPT, Gemini, Claude, and Perplexity. These are where a growing share of people now search for services. If your site is not structured for GEO, those assistants are unlikely to cite it. Most audit tools do not score for this. Canopy Guard does.
What is AEO?
Answer Engine Optimization. It is the practice of structuring your content to directly answer questions. Voice search results, Google AI Overviews, and featured snippets all favor sites built for AEO. It overlaps with GEO but focuses on traditional answer engines and search result features rather than generative AI specifically.
Does scanning my site affect its performance or SEO?
No. Canopy Guard reads only publicly available information, the same data any search engine crawler sees. We do not touch your server, database, or code. Running a scan has zero impact on your site performance or rankings.
What does MITRE ATT&CK mean for my website?
MITRE ATT&CK is a globally recognized framework for understanding how attackers operate. For each security finding, Canopy Guard identifies the exposure condition associated with the relevant MITRE ATT&CK technique, so you see what the gap exposes you to along with the score. This comes from Adam's CISSP background and 20 years in cybersecurity.
What does the security scan check?
Across ten security layers it covers TLS, DNS, HTTP headers, HTML vulnerabilities, and exposed paths, plus five expanded checks: malware and reputation (Google Safe Browsing and common blacklists, reported as Clean, Flagged, or Blacklisted); an expanded footprint (Subresource Integrity on scripts and stylesheets, Secure and HttpOnly cookie flags, full TLS cipher-suite enumeration with weak-cipher warnings, and certificate transparency log presence); DNS and email depth (exact SPF mechanisms and qualifier strength, DMARC policy of none, quarantine, or reject, and registrar lock with days until expiration, with domains expiring within 60 days flagged as a hijacking risk); exposed sensitive file detection for paths like /.env, /.git/config, /wp-config.php.bak, /.aws/credentials, and /admin, where any publicly accessible path is reported as Critical; and Supabase anonymous exposure detection, which replays a Supabase anon key shipped in the site's own client code, read-only, against common table names and reports any table that returns live rows to an anonymous request as Critical (Row Level Security disabled or misconfigured). Every check is passive and read-only.
My score is low. What do I do next?
Your full report includes prioritized findings so you know what to fix first. If you want to implement the recommendations yourself, the report gives you enough to work from. If you want it done for you, book a call with Adam to talk through next steps.
How is this different from other SEO tools?
In three ways. First, few free tools score GEO. Second, each security finding identifies the exposure condition associated with a MITRE ATT&CK technique, rather than being flagged generically. Third, the person who built the tool can implement what the audit finds. You get the data, and you can hire the person who fixes it.
Is my site data private?
Yes. Canopy Guard only scans publicly available data, the same information any search engine sees. We do not store your site's private content, login credentials, or analytics. See our Privacy Policy for full details.
Do I need an account to get my full report?
No account required to run the scan. When you download your full report, basic contact information is collected so we can follow up if you have questions. That information is handled securely and never sold or shared with third parties.
How does Canopy Guard compare to hiring an SEO agency?
An agency charges a monthly retainer and often reports only on traditional SEO. Canopy Guard scores SEO, AEO, GEO, and security for free in about 30 seconds, with each finding identifying the exposure condition associated with a MITRE ATT&CK technique. When you want the work implemented, you hire Adam directly, with no retainer and no account manager in between.
What does a good overall score look like, and what should I do if mine is low?
Above 80 is strong, 50 to 80 means clear fixable gaps, and below 50 signals problems costing you visibility or trust right now. A low score tells you where to start. Your report ranks findings by impact so you fix what matters first, and you can book a call if you want help working through them.
How often should I re-scan my site?
Re-scan after any meaningful change: a redesign, new pages, a platform migration, or after applying fixes from a previous report. For an active site, a monthly scan catches regressions before they cost you traffic. The scan is free and takes about 30 seconds, so you can run it before a problem shows up in your analytics.
Which search engines and AI assistants does Canopy Guard check for?
Canopy Guard evaluates your readiness for traditional search like Google and Bing, AI answer engines like Google AI Overviews and featured snippets, and generative assistants including ChatGPT, Gemini, Claude, and Perplexity. It inspects your structured data, llms.txt, crawler access, and content structure to estimate how each of those systems can find, parse, and cite your pages.

See what your site is missing.

The audit is free and needs no account. If you want the work done, book a call with me.

Book a call with Adam
From the blog

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How robots.txt Blocks the AI Crawlers You Want

One old robots.txt rule can block GPTBot, ClaudeBot, or Google-Extended without anyone noticing. A quick audit of common blocking patterns and how to fix them.

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